We're looking for a Growth Lead to build and scale Fleet's demand generation engine

🌍 Scope: Global - Europe, UK & USA

📍 Location: Paris/Barcelona

📩 Contact: [email protected]

Our Story

We are entrepreneurs at heart: Ambitious, down to earth and honest.

Since our launch in April 2019, we made a clear choice to bootstrap Fleet and build a sustainable, profitable company.

Today, Fleet is experiencing strong acceleration, with +92% year-over-year growth and more than €30M in annualized revenue.

We want to become the leading Device-as-a-Service offer in Europe.

How?

By making the life of founders, CTOs, and IT managers significantly easier.

Fleet simplifies the entire lifecycle of IT equipment — from procurement to renewal — enabling companies to scale effortlessly, whether they are early-stage startups or established unicorns.

Who?

Built by entrepreneurs, for entrepreneurs.

Our ecosystem is deeply connected with leading VCs, investors, and fast-growing startups across Europe.

We operate with strong local presence through our hubs in Barcelona and Paris, supporting companies across Germany, France, Spain, the UK, US, Italy, Netherlands and beyond.

Your Contribution: Scale Fleet's Demand Generation Engine

• Own and execute Fleet's demand generation engine, driving qualified pipeline through technical GTM infrastructure, ABM campaigns, and paid channels
• Build and operate the GTM tech stack to capture buying intent signals, enrich prospect data, and enable sales with actionable insights
• Design and implement Account-Based Marketing programs at scale, orchestrating multi-touch campaigns (email, display, retargeting, social) to engage high-value accounts
• Collaborate with our marketing agency to manage and optimize paid acquisition channels (LinkedIn, Google, display) through rigorous testing, performance tracking, and clear ROI accountability
• Partner with Sales & Salesops to ensure seamless lead routing, scoring models, and attribution that connects marketing spend to pipeline outcomes
• Define growth metrics and experimentation roadmap, running structured tests to continuously improve conversion rates and CAC efficiency

The Ideal Profile:

• At least 3 years of experience in Growth, Demand Generation, or Revenue Operations in a B2B SaaS startup or scale-up
• Proven track record building pipeline through paid campaigns, ABM programs, and intent-driven outbound
• Strong command of HubSpot, paid channels (LinkedIn/Google Ads), and GTM tools (Clay, Amplemarket, Lemlist, etc.)
• Technical proficiency with APIs, automation (n8n/Zapier), data analytics (SQL, Metabase), and marketing attribution
• Hands-on experience with ABM strategies and multi-touch campaign orchestration